Costumes

I used 'Stupeflix' to create a video of what the costumes that the character will wear in our film opening. 
The victim will wear regular clothing, such as jeans and a jacket. This is conventional of horror films as it makes the audience relate the character, the audience can visually recognize the victim due to the simplicity of the costume as it is 'everyday wear', evoking a sympathetic fear towards the victim. 

The villain will wear dark clothing as this connotes mystery. This is also conventional of vampires in other media texts, such as Damon in 'The Vampire Diaries' To make it clear to the audience that the villain is a vampire, he will wear coloured contacts and fangs. This can be seen in 'Twilight' and 'Interview with the Vampire'.